Lifecycle Automation Strategist

Increased prospect touches with B2B Reps at over 30% and supported the growth of new feature adaptations upon small/mid-sized business advertisers on Snapchat through developing, owning, [and coining], “OhSnap”, a dynamic newsletter sent out to approx 500k SMB Snapchat Ads Manager users.

With “OhSnap”, I was able to develop new acquisition fields in Salesforce to capture necessary business data that helped formulate content buckets used for dynamic emails via Pardot that curated articles, case studies, and feature launches to recipients based on their business sector and sales eligibility by ad buying history.