Lifecycle Marketing Manager

Managed the app’s migration from hubspot to Braze. Upon migration, outlined new global styling settings, custom events that were matched to key conversion metrics, and user attributes to capture at sign-up to produce personalized onboarding, winback, and referral multi-touch journeys via Push/Email/In-app channels.

Outlined, coded, and executed the inaugural multi-channel new user onboarding journey within Braze that ushered in over 200k new users, lifting the post 90 day Monthly Active User Rate over 120%