Lifecycle Marketing Manager

Led the app’s migration from Hubspot into Braze. Configured Braze app groups from scratch by defining global styling settings and importing custom events that were aligned with key performance metrics. Additionally, developed landing pages for product launches, and device waitlist sign-ups using Unbounce.

PICTURED: Outlined, developed, and implemented the app’s first-ever multi-channel onboarding journey for new users within Braze. This initiative successfully onboarded over 200k new users and resulted in an increase of over 120% in the post-90 day Monthly Active User Rate.

TOOLS USED: Hubspot (for waitlist campaigns), Braze (for activated members)