Led the creation and execution of the customer onboarding experience for Headspace Health’s Blue Cross Blue Shield California segment.

Successfully guided more than 2 million new BCBS-CA members through a personalized 30-day trial of Headspace, leveraging dynamic Email, Push, and In-App communications using Braze. Achieved a ~15% conversion rate of the audience into active monthly users.

TOOLS USED: Hubspot (Pre member journey, before user sign up), Braze (for activated members)