Lifecycle Marketing Manager, Healthcare

Owned the inaugural customer onboarding journey, developed and curated app streaming content across teams, and defined data landmarks for over 2M new members of their newly acquired Blue Cross Blue Shield CA segment across various engagement campaigns. 

Pictured: Developed the email, push, and in-app component of BCBS-CA’s healthcare partner Solera’s Sleep, Stress, and Resilience program via Braze. Managed the creative and copywriting process between stakeholders. Self coded final templates and HTML In-app messages for execution in Braze.

This campaign resulted in a stronger cohort of retained users engaging in newly released Sleep and Stress related content leading up to Headspace’s November 2021 merger with Ginger.